HARTFORD LEATHERBACKS EXPANSION TEAM

The Hartford Leatherbacks make their NBA debut in a city that lost its professional sports presence after the relocation of the NHL’s Hartford Whalers. Inspired by Hartford’s strong nautical industry, the bold maritime-inspired logos, merchandise, and typography, seen throughout the team's social and advertising presence, aim to recapture the lost magic of the Whalers in the Northeast.

VIDEO BOARD GRAPHICS & COURT DESIGN