THOMAS' AMERICAN MUFFINS CAMPAIGN

Thomas’ American Muffins is a 360° advertising campaign that aims to boost sales of Thomas’ Breads products around the July 4th American holiday. The campaign riffs off Thomas’ English origins and the Revolutionary War, as not only did England lose the 13 colonies, they also lost Thomas’ Bread products. In true American fashion, the visuals for the campaign are bold, simple, and in-your-face — letting everyone know that Thomas’ belongs to the stars and stripes.

REBRAND & STORY

BILLBOARDS

AMBIENT GALLERY

TRANSIT

DEVELOPMENT

For Educational Purposes Only

You may also like