LOGOS & UNIFORMS
TEAM BUS WRAP
BILLBOARD
INAUGURAL SEASON VIDEO
LETTERHEAD
For Educational Purposes Only
WHITE SANDS ORYX EXPANSION TEAM
The Oryx enter the National Hockey League in White Sands, New Mexico as the league's newest desert-based expansion team after the retirement of the Arizona Coyotes. This brand launch emphasizes the stark contrast of ice hockey in the sands of the Western United States through icy visuals on billboards, bus wraps, and more. With a bold scorched red and ice blue color scheme, the Oryx and its fans look to take over the sands of New Mexico.
